Online reputation management is very important and can make or break your company’s image. There are more than 2.9 billion Internet users, and that number is increasing. Today online commerce is more than $438 billion dollars. All those who are connected to the Internet are seeking information regarding brand and products they are interested in and are even buying them online. Therefore, your online reputation is important for the growth of your business.
What is Online Reputation Management?
Online reputation management is studying your company’s branding and reputation online and creating proactive engagements and quickly handling any bad reviews or press. The Internet gives every person a power to publish, so it’s easier of a former employee or disgruntled consumer to voice their opinion about your services or products. In the past, word-of-mouth could do considerable damage, but viral nature of the Internet means, negative reviews about your company can spread fast and the way you respond will actually create the biggest impact.
Good reputation management is actually a ongoing process that is backed by superb customer service. Great customer service and best products are best defense again negative postings and bad reviews. All those who are sure about the power of their brand name and products can be sure that it’s easy to keep negative reviews from spreading and they can easily dispel rumors in a much better way. But for average companies that are establishing themselves, it